Ushi
the dog

This is how our founder tells the story of the name: “When our friend first came home, he was just a little black and white furry ball. One day, looking at him intently, one of our boys said he looked like a tiny little cow. I had just returned from a business trip from Japan and remembered the Japanese word for cow: Ushi, or 牛. That’s how our little Jack Russell got his name. Years later, when I dreamt of our trailer, I kept thinking how much it shares with our dog: they’re both friendly, agile, compact, smart and great partners for adventures.”

That’s how our little Jack Russell and our trailer got their name.